There is a difference between thinking that we are doing something well and being able to prove that we are through a rigorous, externally validated process.
The Baby Charter is recognised in national standards for providing safe, high quality services, with a culture of continuous development - precisely the high standards to which we aspire.
It's easy to focus on what we do well, but we must determine what families need not what we think they need… The Charter brings us back to why we're doing this work: the baby and the family.
